London: Pop star Beyonce Knowles has been accused of copying the designs of a little-known Icelandic brand in the latest collection of her label `House of Dereon`.
The `Single Ladies` hitmaker had posed in a pair of studded leggings in the advertising campaign to promote the new line which she designed with mother Tina Knowles, but E-Label claims that it is a “copy and paste” of their creation, reported a news website.
Helba Hallgrimsdottir, who co-owns the brand, claims that Beyonce purchased their trademark `Heavy Metal` leggings from their London store in November last year.
“I didn`t understand straight away that this was her own label. I just thought she was wearing our leggings. It is practically just copy-paste,” said Hallgrimsdottir.
E-label has not yet decided whether there is a case for legal action.
“No decision has yet been taken. We need to inspect her brand`s trousers closer because, according to law, it is not copied if a certain number of things have been changed from the original design,” she said.
She added that though E-label`s design was not copyrighted, the media coverage of the singer`s shopping trip was likely to be adequate evidence to prove the design had been plagiarised.